Save Time & Costs Using Growth-Driven Design
Growth-Driven Design VS. Traditional Web Design
GDD VS. Traditional
The goal of the strategy phase is to understand your audience and how the website can help solve their problems. Once all this has been accomplished, you can create a wishlist of the most important features you’d like your new site to have. Your wishlist could include bolder calls-to-action, content that’s more acutely aligned with your buyer’s journey or more intuitive navigation. Whatever you think can’t wait for later should be on your wishlist.
Launch, measure and continually optimize.
During the development phase, a lauchpad version of your website deploys with the crucial pages going live in a short time span to analyze their performance, collect data, and continuously improve both look and feel as well as persona-driven experience to optimize conversion rates. The launch pad site is completely functional for the end user, but it should be thought of as a working base to build on and optimize over time. Once your launch pad site is live you can begin tracking user behavior and start the process of ongoing optimization.